Under Armour Announces John Varvatos as Chief Design Officer today published its FY2023 Sustainability & Impact Report, providing a progress update on 23 goals the company announced in 2022 as part of its work to reduce the environmental footprint of its products and operations while accelerating its social and community impact. Under Armour Publishes FY2023 Sustainability & Impact Report Six months after Protect This House officially re-entered the global sports vernacular, Under Armour has teamed up with Minnesota superstar wide receiver, Justin Jefferson, and legendary record producer, London On Da Track, to record and release a new iteration of the iconic rallying cry to show the world what it really feels like to be an elite athlete in today’s game. Ripken Baseball®, the leader in sports experiences, announced they have entered a multi-year partnership with Under Armour® (NYSE: UA, UAA) to be the exclusive apparel company for Ripken Baseball’s six properties, hundreds of tournaments, and multisport events. Ripken Baseball Names Under Armour Exclusive Apparel Partner HIGH ENERGY RETURN: The Curry Flow 8 provides amazing energy return without compromising durability, protection, and performance.The Curry Flow 8 weighs in at 12.1 oz.(men’s size 9). INTENTIONAL DESIGN: UA Flow discarded unnecessary weight by eliminating the need for a rubber outsole, which usually adds up to 2 oz.While the underfoot feeling is unique at first, it won’t take long for you to feel at one with the court. COURT FEEL: With the Curry Flow 8, cushioning doesn’t sacrifice court feel.COMFORT: The upper features two layers that work dynamically and independently, which allows the foot to move more freely while still being protected.TRACTION: UA Flow contributes amazing ground traction on-court to the Curry Flow 8 with abrasion resistance similar to standard rubber, with no skidding, no slipping, and no squeaking on the hardwood.The innovative technology of the UA Flow and the Curry Flow 8 provide game-changing athlete benefits and tech features including: It's hands down the grippiest shoe I've ever worn it's the real deal." "And that's because there's no air between the shoe and the court. The technology in Flow is crazy because it's silent, there is literally no squeak,” Stephen said of his latest signature sneaker. And I used to think squeak was a good thing. “How I judge a shoe's traction has always been about the squeak. Because it grips the court better, UA Flow technology allows players to stop and start on a dime, a precise advantage to leave defenders reaching. We started with a soft, flexible foam with no outsole and added just the right amount of stability into it for Stephen’s game.”Īnother first of UA Flow and the Curry Flow 8 is an unreal grip that offers no skidding, no slipping, and no squeaking. “This system is completely built the opposite way from the ground up. He added that because UA Flow technology is so unique, the Curry Flow 8 was designed differently than the way traditional basketball sneakers are made. Following that drop, the Curry Flow 8 in white/gold will release on December 18th.“We call it a unicorn foam,” said Luedecke. The Curry Flow 8, priced at $160, will be available at, UA brand houses, and other retailers. The key advance is the UA Flow technology that allows for the removal of the rubber while optimizing energy return. and a dual-layered upper that operates independently for an improved fit. Launching on December 11th in this sharp black/white colorway, the Curry Flow 8 – designed by long-time shoe design/innovation veteran Tom Luedecke – features no rubber outsole (shaving the shoes down 2 ounces), improved traction. Initially believed to be simply the Curry 8, the Curry Brand has decided to inject the Flow cushion technology into the shoe as well as its official title. He and Under Armour made the official announcement not long ago, and together they’re ready to launch the first signature shoe under the Curry Brand umbrella – the Curry Flow 8. He’s got the rings, he’s got the individual hardware, and now he’s got his own brand – the first athlete to do so with a major global sportswear brand since Michael Jordan. Stephen Curry, unquestionably the most unexpected elite player in the history of the NBA, continues to prove his doubters foolish.
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